1. How did the Labotessa journey begin for you, Johan?
I would say it began at the moment of conceptualisation—before our doors even opened or the name was officially registered. I am a hotelier by passion and profession, having studied hospitality and spent my entire career in the industry. Operating my own hotel was always the dream. I believe that life presents us with different paths, and when the road veers left or right, it’s important to embrace the journey with curiosity and openness. Sometimes, a detour is an opportunity in disguise. That philosophy shaped the beginning of my Labotessa journey.
2. We understand you started the business somewhat as a partnership. Tell us a little more about that.
The idea took shape with a close childhood friend who is now my business partner, as custodians of Labotessa, we both have our responsibilities however, I am responsible for the hotel operation. He is based in North America where he practices as a medical doctor, while I pursued my career in hospitality, studying in Switzerland.
Despite the physical distance, our friendship and partnership remain strong. We learnt about this particular property and identified the opportunity for a future hotel. I knew it had the potential to become something truly special. That was back in 2010—the seed was planted then and there.
At the time, I continued working with a prestigious American hotel group with a vast global footprint. I was fortunate to always be assigned to properties in pivotal phases—whether launching a new hotel, assembling a team, or building a brand. My career was constantly evolving, and I believe my ability to create and develop was recognised, which led to my frequent relocations within the industry.
3. At what point did you acquire the property, and what was the process like?
As time passed, and while the logistical aspects of acquiring the property were underway, little significant progress was made on-site. The building is classified as a heritage site, which meant extensive red tape and a long process of securing permits before any renovations could commence. It took years, but we persevered and ultimately secured the necessary approvals.
Then, in 2017, after successfully opening another hotel for my employer, I had a pivotal moment. My employer recognised the success of our launch and approached me to oversee the opening of a second property. It made me pause and think—if I was being trusted with such a significant project, why couldn’t I do it for myself? That realisation became the catalyst for taking the leap with Labotessa.
4. And how did you come up with the name “Labotessa”?
The name was born from a wonderful evening of good conversation over excellent wine. There is something about discussing ideas and dreams out loud that makes them feel tangible. My business partner and I were reflecting on the potential of the property, and the more we spoke, the more we envisioned something extraordinary taking shape.
Soon after, we had begun the search for a name, and soon enough, Labotessa was registered.
5. We imagine bringing the dream to life must have been an adventure. What was that process like?
We approached the project single-handedly—without architects, interior designers, or external hotel management companies. We wanted Labotessa to be a pure reflection of our vision, though I also recognised that this would be an immense challenge.
Looking back, I underestimated myself at every stage. I followed what industry professionals refer to as the “pre-opening bible”—a meticulous guide for launching a hotel, covering everything from guest experiences to operational contingencies. Yet, no amount of planning could fully prepare me for the complexities of the process.
After two years of renovations and meticulous preparations, we finally opened in 2019. The moment was truly magical—seeing our vision come to life was an unparalleled experience. But just three months later, COVID-19 forced us to shut our doors.
Despite the hardships of the pandemic, my proudest achievement during that time was safeguarding the livelihoods of our 20 staff members and their families. We were closed for nine months, reopening in November 2020. Since then, we have been incredibly fortunate to receive accolades, including being recognised as the Best Design Hotel in Africa and the Best Designed Boutique Hotel in South Africa.
6. What do you believe are the key ingredients of Labotessa’s success?
Passion. My team and I are deeply passionate about what we do. We understand that a truly remarkable boutique experience is not solely about elegant design or personalised service—it’s about the seamless harmony between the two. I often compare it to a well-balanced recipe. The essence of the experience lies in understanding the nuances of what guests truly seek. Our guests have refined tastes, and from the grand high ceilings to carefully curated textures and bold, non-traditional colour choices, every detail is intentional. The charm of a boutique hotel lies in its ability to adapt and fine-tune elements to suit the guest’s preferences.
7. Did any particular city or property inspire the aesthetic design of Labotessa?
I’ve always been drawn to European aesthetics, particularly the way historic architecture is preserved. When I first saw the building, I recognised its rich heritage and felt compelled to enhance its existing character rather than change it.
For me, true luxury is about space, openness, and flow. This philosophy is reflected in our barrier-free design, which fosters a sense of connection between guests and the hotel environment.
Our interiors are intentionally understated, ensuring that each element complements the others rather than competing for attention. Darker wall tones, for example, are reminiscent of classic European interiors—found in places like London or Paris—where such colours evoke depth and warmth rather than darkness. My personal appreciation for colour and detail has been greatly influenced by my travels and my background in hospitality.
8. And the Diptyque Boutique? Talk to us about how that came about? Why did you choose this brand to anchor your downstairs area and what is the symbolism of this partnership with Labotessa?
Labotessa and Diptyque share a deep committment to attention to detail, quality, and creating memorable guest experiences. Our Diptyque Boutique is designed to reflects those values, taking you on a journey through scent and personal experience.
9. What is the most rewarding aspect of welcoming guests from around the world?
For me, it’s when guests truly recognise the passion behind what we do. We don’t just offer hospitality; we welcome guests with authenticity and gratitude.
Rather than calling Labotessa a ‘home away from home’—a phrase often overused in the industry—I prefer to think of it as a place where guests feel genuinely valued and immersed in something special. Every guest who walks through our doors contributes to the livelihoods of our team and their families, and that is something we never take for granted.
10. Who is the typical guest at Labotessa Luxury Boutique Hotel?
As a boutique hotel, we are intimate in size, which makes us particularly well-suited to couples, honeymooners, and guests who appreciate a curated lifestyle experience. Many of our guests share an appreciation for similar things, which allows us to create a highly personalised and seamless experience.
Situated in the heart of Cape Town’s historic Parliament District, Labotessa appeals to those who want to be at the pulse of the city’s culture while enjoying a sense of refined exclusivity.
11. What makes boutique hotels so sought-after by discerning travellers?
Boutique hotels offer something that larger properties simply cannot: a deeply personalised, detail-driven experience. Guests who prefer boutique accommodations often seek a specific aesthetic, a unique atmosphere, and an unparalleled level of service.
Much like choosing a dream home, they consider factors such as location, architecture, and curated design elements. Every aspect—from the art on the walls to the dining experience—is intentionally crafted, whereas in larger hotels, this level of individualisation is not always possible.
12. When you’re not at Labotessa, how do you like to spend your time?
Exploring—always. I have an insatiable curiosity, which fuels my creativity. Sometimes, I explore just to observe rather than to partake—I might notice a new café, admire its aesthetic, but not necessarily step inside.
I also have a deep love for the outdoors. Having grown up on a farm in South Africa, I have a profound appreciation for nature and open spaces. Gardening is a passion of mine, and guests will notice the potted plants on Labotessa’s front patio. There’s something truly rewarding about nurturing life through nature.
13. Who has played the most pivotal role in shaping the person you are today?
Without question, my parents. They provided me with a stable upbringing, strong values, and discipline. Integrity and education were always paramount in our home. Their teachings continue to guide me each day.
To immerse yourself in the charm of Labotessa Luxury Boutique Hotel and learn more, visit https://labotessa.com/
